Released on = January 4, 2007, 2:17 pm

Press Release Author = Yamgo Ltd

Industry = Telecommunications

Press Release Summary = Yamgo Ltd, a leading video-to-mobile company has launched a
portfolio of mobile TV advertising solutions enabling companies to create brand
awareness and advertise products and services directly to consumers using mobile TV
and video.

Press Release Body = 5 January 2007 - Oxford, UK - Yamgo Ltd, a leading
video-to-mobile company has launched a portfolio of mobile TV advertising solutions
enabling companies to create brand awareness and advertise products and services
directly to consumers using mobile TV and video. The solutions range from the
production of made-for-mobile adverts to global distribution and tracking of adverts
via the Yamgo TV channel, viral downloads and video streaming over 2.5G and 3G
networks.

Yamgo has built a strong reputation for the production and publishing of extreme
sports mobile video content and has invested in the technology and infrastructure to
deliver video downloads and stream mobile TV directly to consumers. Ian Mullins,
Yamgo's CEO, stated, "Advertiser-funded programming and video downloads with a 5-7
second pre-roll advert will enable consumers to watch free mobile TV and video on
their mobile phones. Whilst it is still too early to predict how consumers will
react to adverts on their mobile phone, we are using a traditional TV business model
applied to mobile entertainment and offering a unique high-quality free mobile TV
experience. Mobile TV campaigns can be integrated with advertisers' existing TV
branding with interactive elements providing brand interaction and collection of
valuable user data to personalise content and adverts."

Mobile TV adverts and mini series are produced from Yamgo's stock footage or using
HD cameras filming specifically for mobile devices. Working with the world\'s top
extreme sports athletes Yamgo produces made-for-mobile content in over 26 different
extreme sports. This unique production capacity enables Yamgo to create exclusive
stunts and inspiring action sequences to capture attention whilst stimulating
interest and desire in the product or service being advertised. Shaun Ellison,
Operations Director stated, "Captivating and retaining the interest of the highly
coveted youth demographic and delivering adverts requires a unique approach to
production. The content must deliver a short, sharp burst viewing experience on a
small screen. Extreme sports work really well on mobile phones and the content
genre has a mass market appeal."

Mobile TV adverts can be inserted in between programming on the Yamgo Mobile TV
channel or packaged as a pre-roll advert before a mobile TV download or streaming
session. Yamgo TV which is currently available in the UK, USA and China consists of
mini films, crashes, equipment malfunctions and unique extreme sports stunts such as
mountain biking off Beachy Head, Paragliding out of helicopters, River Surfing and
Extreme Canopy Flying.

Yamgo offers four main options for mobile video delivery: Java Vidlets, Multimedia
Messages (MMS), downloads and streaming links (3GP, MP4, RM). Java and MMS offer
the widest compatibility and ease of use for viral marketing, but are limited to
short videos, ideally less than 10 seconds. Downloads offer a high-quality user
experience and are ideal for videos less than 90 seconds in length. Streaming is
suitable for longer programming, but currently suffers from low device and network
compatibility. Interactive mobile TV elements such as voting and links for more
information can be integrated to enhance brand interaction with device recognition
and usage statistics providing measurable results.












About Mobile TV Advertising

Now more than ever, marketers are looking for innovative ways to reach consumers.
Traditional channels for advertising, like TV, radio and print, are becoming
increasingly less effective because end-users now consume information and
entertainment very differently than in the past. This is mainly due to the
digitization of content and the increasing ease of access to the Internet. The
mobile phone is now the fourth screen after the cinema, television and computer.
Advances in the processing power, screen resolution and network connectivity coupled
with the mass market penetration of video-enabled phones and falling data prices
have resulted in the mobile phone becoming a credible advertising medium.

About Yamgo

Yamgo Ltd (www.yamgo.com) is an interactive mobile entertainment developer,
specializing in extreme sports mobile TV productions, publishing and distribution.
Yamgo publishes video clips and mini films globally through 75 different network
operators, aggregators and content retailers offering content providers a new
revenue stream from their content rights. Yamgo produces extreme sports mobile
video clips, Multimedia Message Service (MMS) videos, short films and provides
mobile TV advertising solutions enabling companies to create brand awareness and
advertise products and services directly to consumers. Yamgo was established in 2001
with headquarters based in Oxford, England. The Yamgo team has the technical
experience, film production facilities, and market knowledge covering the entire
business of mobile content delivery, distribution and film production. Yamgo
comprises of extreme sports athletes, stunt cameramen and mobile technology
professionals who have the technology skills and industry knowledge to deliver
high-quality content to mass-market mobile devices.


Web Site = http://www.yamgo.com

Contact Details = Ian Mullins
CEO
info@yamgo.com